Lead generation case study
Trance Home: From Offline-Only to 3,000+ Verified Leads a Month
How a home services retailer moved from walk-ins only to multi-channel ads and an automated lead funnel, and reached 3,000+ verified leads a month. This Trance Home case study shows the full journey.
- Funnel architecture preview
Illustrative
Social discovery & retargeting
Facebook and Instagram ads
Stage 1
Paid traffic generation
High-intent Google search
Stage 1
Offer landing page
Focused on one action
Stage 2
WhatsApp enquiry
Instant reply and qualification
Stage 3
Sales lead dashboard
Verified leads routed to the sales team
Verified
Conceptual model, not live client data
Lead funnel
Case Study at a Glance
Trance Home Case Study: The Business Transformation
Client
Trance Home India Services
Industry
Home services & retail
Services
Meta & Google Ads, WhatsApp automation, lead funnel
Lead generation
0 → 3,000+ verified leads / month
Timeframe
6 months
The Business Context
A Business Ready to Reach Customers Beyond Walk-Ins
Trance Home India Services sells [products/services] across [city/region]. Before working with Nashi, almost every sale came from walk-in customers and word of mouth.
Baseline architecture
Offline-only funnel
The Original Customer Journey
Step 01
Customer discovers business
Through passing footfall or word of mouth
Step 02
Walks in
Visits the location in person, during store hours
Step 03
Enquiry
Questions handled by hand, with no follow-up
Step 04
Purchase
Sale closed only if the visitor decides on the spot
Customer acquisition depended almost entirely on offline visits.
Strategic pathway
Growth trajectory
The Expansion Opportunity
Customers increasingly research online before visiting. The goal was to reach them earlier and turn interest into tracked enquiries.
Reach potential customers online
Meet buyers where they research, on Google, Facebook and Instagram.
Capture enquiries beyond store footfall
Let people enquire instantly on WhatsApp, day or night.
Build a more organised lead follow-up process
Qualify and route every enquiry so the sales team can act quickly.
The Challenge
Moving Beyond an Offline-Dependent Sales Process
This Trance Home case study starts with the operational friction points that prevented scalable commercial expansion.
Challenge 01
Limited Online Lead Flow
No online lead flow: the business depended on footfall.
Footfall dependency
Challenge 02
Missed Online Intent
No way to reach buyers who research online before visiting.
Invisible to online researchers
Challenge 03
Manual Enquiry Handling
Enquiries that did come in were handled by hand, with no follow-up.
No structured follow-up
The opportunity: connect paid advertising, focused landing pages and a more structured lead follow-up process.
The Nashi Approach
A Connected Funnel From Ad Click to Sales Follow-Up
As a multi-channel paid ads case study, the strategy combined Meta and Google advertising with a focused lead funnel and a more organised approach to customer conversations.
Multi-Channel Paid Advertising
Multi-channel paid ads on Meta (Facebook, Instagram) and Google.
Meta ads
Google ads
Focused Landing Page
A high-intent lead funnel: targeted ads, a focused landing page and an instant WhatsApp reply.
Conversion UX
Fast mobile load
WhatsApp Lead Response
Automated qualification and follow-up so only verified leads reached the sales team.
Instant reply
Qualification
Lead Qualification & Follow-Up
Weekly creative testing and budget shifts toward the best campaigns.
Creative testing
Budget optimisation
Targeted ads
→
Landing page
→
→
Lead management
→
Sales team
Measurable Business Outcomes
From Campaign Activity to Measurable Leads
In this lead generation case study India businesses can learn from, performance reporting shows how the lead funnel changed over time and what the business gained from the advertising and follow-up process.
Monthly verified leads
0 → 3,000+
Verified leads per month
Cost per lead
₹850 → ₹320
Efficiency of ad spend
Sales or revenue impact
+65% sales enquiries
Business impact
Timeframe
6 months
Engagement period
Results interpretation & qualitative context
“Lead volume is only one part of the picture. A complete case study should also explain lead quality, cost per lead, follow-up outcomes and the business impact of the campaign.”
The Solutions Behind the Funnel
Services That Connected the Customer Journey
Explore the services behind this Meta ads lead generation case study and the wider Trance Home case study.
Performance Marketing
Ads that bring in buyers, landing pages that convert them and follow-up that closes the loop.
Meta Ads
Facebook and Instagram lead, catalogue and retargeting campaigns.
Google Ads
Search, Performance Max, Shopping and YouTube campaigns for high-intent buyers.
WhatsApp Business Automation
Instant replies, qualification and follow-up on WhatsApp.
AutoGenLeads
Capture and follow up every WhatsApp lead automatically.
E-commerce & D2C Solutions
Stores and funnels for consumer brands selling online.
Your next growth opportunity
Start With a Clear View of Your Lead Funnel
Inspired by this Trance Home case study? Start where Trance Home started: a free audit of where your leads come from and where they leak.
Understand your starting point • Identify capacity gaps • Plan your next steps