Marketing analytics services
Marketing Analytics and Reporting: See What Every Rupee Earns
GA4, conversion tracking and dashboards that show which campaigns bring leads and which leads become sales.
Our marketing analytics services set up the tracking and reports you need to see what every rupee earns. We configure GA4 and conversion tracking for forms, calls and WhatsApp, connect your CRM and build dashboards that follow a lead from first click to sale.
- GA4 + GTM set-up
- CRM-linked attribution
- Monthly review call
NASHI OMNI-CHANNEL PERFORMANCE DASHBOARD
Last 30 days
TOTAL LEADS
1,248
+18% vs last month
COST PER LEAD
₹342
−12% vs last month
LEAD TO SALE
4.82%
CRM verified
REVENUE
₹24.8L
Attributed
LEADS BY CHANNEL
Google Search ads
482 leads
Meta lead ads
391 leads
Organic search
236 leads
WhatsApp direct
139 leads
The data disconnect
Your Marketing Data Should Tell the Whole Story
Clicks and impressions are only part of the picture. Without reliable measurement across campaigns, enquiries and sales, it is hard to know what really drives growth.
Conflicting conversion numbers
Google, Meta and your website each claim the same sale, so totals never match and budget decisions become guesswork.
Impact: wasted budget
Missing enquiry tracking
Calls and WhatsApp enquiries are not tracked, so your best channels look weaker than they really are.
Impact: hidden leads
Clicks without customer outcomes
Reports show clicks and traffic, but not which leads became paying customers or how much revenue they brought.
Fix: CRM-linked reporting
Infrastructure & integrations
What Our Marketing Analytics Services Set Up
We configure the measurement foundation needed to connect advertising, enquiries and customer outcomes in one clear reporting workflow.
GA4 and Google Tag Manager
Our GA4 setup services deliver a clean GA4 property and Tag Manager container with the events that matter to your business.
- GA4 property and data streams
- Key events and enhanced measurement
- Tag Manager with version control
Conversion tracking
A conversion tracking setup for forms, calls and WhatsApp clicks, so every enquiry is counted once and correctly.
- Form submission tracking
- Call tracking numbers
- Click-to-WhatsApp events
Advertising conversion integrations
Meta Conversions API and Google Ads conversion import, so ad platforms learn from real leads and sales.
- Meta Conversions API
- Google Ads conversion import
- Offline sales uploads from CRM
Reporting dashboards
Our marketing dashboard services build Looker Studio or Zoho Analytics reports that show cost per lead and revenue by channel.
- Leads and cost per lead by source
- Pipeline and revenue views
- Automatic daily data refresh
Privacy first: tracking respects consent settings, and no personal data is shared with ad platforms in plain text.
Closed-loop visibility
Connect the First Click to the Final Sale
For true marketing attribution, we connect your CRM to your ad and analytics data, so you see which source brought each lead and which leads became paying customers.
Marketing source
The ad, keyword, post or search that first brought the visitor.
Website interaction
Pages viewed and actions taken before they enquire.
Lead capture
The form, call or WhatsApp chat, recorded with its source.
Sales outcome
The deal won in your CRM, matched back to the original campaign.
FULL FUNNEL ATTRIBUTION JOURNEY
Data integrity
STEP 1 · MARKETING SOURCE
Google Ads
Meta Ads
Organic
STEP 2 · CLICK & CAMPAIGN DATA
gclid / fbclid / utm_source / utm_campaign
STEP 3 · ENQUIRY CAPTURED
Web form
Phone call
STEP 4 · CRM DEAL WON
₹1.8L
Executive reporting interface
See the Metrics That Matter to Your Business
A useful dashboard brings campaign performance, lead quality and sales outcomes into one place, so you know what to scale and what to cut.
NASHI OMNI-CHANNEL PERFORMANCE DASHBOARD
Last 30 days
TOTAL LEADS
1,248
+18% vs last month
COST PER LEAD
₹342
−12% vs last month
LEAD TO SALE
4.82%
CRM verified
REVENUE
₹24.8L
Attributed
ROAS
5.1x
Blended
LEADS BY CHANNEL
Google Search ads
482 leads
Meta lead ads
391 leads
Organic search
236 leads
WhatsApp direct
139 leads
CRM PIPELINE PROGRESSION
New enquiries
1,248
Qualified leads
612
Proposals sent
184
Won customers
60
REVENUE BY CHANNEL
Google Ads
₹9.6L
Meta Ads
₹7.1L
Organic search
₹5.4L
WhatsApp direct
₹2.7L
Sample dashboard with illustrative data. Built in Looker Studio or Zoho Analytics.
Implementation methodology
From Tracking Audit to Actionable Reporting
A disciplined four-step process that moves you from scattered data to reliable, decision-ready reporting.
01
Audit
Tracking audit
Every marketing analytics services project starts by checking what is tracked today, what is missing and where numbers disagree.
Output: Audit findings
02
Plan
Measurement plan
We define the events, conversions and reports that match your business goals.
Output: Measurement plan
03
Build
Set-up and testing
We implement GA4, Tag Manager, conversion APIs and CRM links, then test every event.
Output: Verified tracking
04
Review
Dashboard and monthly review
We build your dashboard and walk you through it each month with clear actions.
Output: Live dashboard
Why Nashi
Why Teams Choose Our Marketing Analytics
Marketing analytics services built by people who also run the campaigns.
Marketers, not just analysts
We know which numbers drive budget decisions because we manage ads every day.
Tested before handover
Every tag and conversion is tested so your data is accurate from day one.
You own the data
GA4, Tag Manager and dashboards stay in your accounts.
Explained clearly
A monthly call where we explain what the numbers mean and what to do next.
Clear answers & expectations
Marketing Analytics FAQs
Clear answers on set-up, tools, WhatsApp tracking and timelines.
What are marketing analytics services?
Marketing analytics services set up the tracking, data connections and dashboards that show how your marketing performs. They cover GA4, conversion tracking, ad platform integrations and CRM links, so you can see which campaigns bring leads, which leads become customers and how much revenue each channel earns.
Do I need GA4?
Yes. GA4 replaced Universal Analytics and is the free standard for website tracking. It is also the foundation for most marketing dashboards.
Can you track WhatsApp enquiries?
Yes, with tracked click-to-chat links, WhatsApp Business API events and CRM integration, so WhatsApp leads are counted with their source.
How long does set-up take?
A standard GA4, Tag Manager and conversion tracking set-up usually takes 2 to 3 weeks. CRM-linked attribution and custom dashboards take 4 to 6 weeks, depending on your tools.
Which dashboard tools do you use?
We build dashboards in Looker Studio or Zoho Analytics, and can work with other tools you already use.
Will this work with my existing CRM?
Yes. We connect common CRMs such as Zoho CRM, HubSpot and others, so sales outcomes are matched back to marketing sources.
Start with a strategy call
Find Out What Your Current Marketing Tracking Is Missing
Book a strategy call and we will show you what your current tracking misses, and how to see exactly what every rupee of marketing earns.
- No-obligation call
- Tracking gap review
- Clear next steps